Digital to Direct Marketing – How to make telemarketing the most powerful asset to your marketing strategy   You may not have heard about 'D2D' Marketing. The whole process is a fairly new concept...but one which we feel gives us at Red Wasp the pioneering edge.Most people are aware of how tel

    As many of you have already seen, Facebook recently launched the 'Timeline' feature which allowed a Facebook users 'life story' to be shown in the form of a scrap-book style profile page. All of your activity on Facebook within a particular year (and since you created your account) such as p

  5 mistakes to avoid when using...   Google Adwords remains one of the most powerful web marketing tools out there and PPC is at the forefront of many companies' digital marketing campaigns. However, with more advertisers than ever before using Adwords, it can be tough to to ensure your camp

Twitters much anticipated revamp comes in to effect in the UK this Spring and about time too!

  Online shopping surges this Christmas, but so do empty carts   Did you know that upto 96% of people visiting your website will leave without completing any kind of transaction? According to a recent report by Comscore, the figure really is that high. As the holiday period well and truly gets un

Having relevant and interesting content is vital, however this alone does not guarantee that your fans will continue to visit your page or interact with your page. You need to give your fans a reason to engage with you.

7 Superb Suggestions to Boost Conversion Rates on your Landing Page   An effective landing page is essential for a high conversion rate. Even with a bulletproof PPC strategy, if you fail compose a landing page that is simple, effective and sells to your customers, you will find your ability to con

Gmail Advertising, otherwise known as “Mind-reader Marketing” is an exciting part of Google’s content network and works by reading emails you send and receive by looking for keywords and then showing related ads within the users Gmail account. Highly targeted and cost effective, this method of ad

  Incredibly, 98% of all website and social media page visitors will never contact you - we at Red Wasp Marketing help identify who they are, make contact with them and follow up any potential interest while most importantly - delivering all leads directly to your business.     What are the Be

Ten easy steps to set up a Google+ page for your business 1. Create and log-in to your personal Google+ accountTo do this you need an email account (preferably gmail), once you're finished, you'll find an link to 'Create a Google+ page' at the bottom of the right hand side of the main homepage, cli

  What is content marketing and why should I bother? If you're looking at Red Wasp's website, it's a possibility that you may be considering direct or digital marketing services and as such you may stumble across our blog. It struck me that some people coming here may not necessarily be familiar

LinkedIn has recently launched “Status Updates” for its company pages.This nifty little update was first announced by the LinkedIn team on their blog in early October, but has recently received an official release, with e-mails sent to business people all over the planet. Needless to say it's been g

  Three top tips to help you write AWESOME content!   You may have heard the famous term “content is king” banded around. It is talked about a lot, and it's not hard to understand why when you consider that pretty much anything you do online is based around it. So, as my first blog post about con

  Last week Google officially launched Adwords Express (formerly known as Google Boost) in the UK and Germany. Adwords express is a simple version of Adwords aimed at small business owners that want to advertise on-line but don't have the budget to employ a pay-per-click manager.   We've put Ad

With nearly 1 billion users, Facebook is an ever-present in most of our lives and it is now being utilised by businesses just as much as the everyday user.   Businesses have learnt to harness the incredible possibilities of connecting with their customers through Social Media, and the power of adv

  Twitter has definitely come a long way since its inception, and users from across the globe continue to sign up and get their teeth sunk in.  From what your dog is currently chewing on and how much you hate that certain celebrity (I’m looking at you Justin Bieber) to the hot topics of the world t

So what is 'Modified Broad Match'? Modified broad match is an AdWords, pay per click, targeting feature that lets you create keywords which have greater reach than phrase match, and more control than broad match.   To use this match type put a +(plus) sign in front of the words in your keyword

Five years ago, Twitter came to life when @jack sent the first Tweet to his seven followers. Now, 100 million active users around the globe turn to Twitter to share their thoughts and find out what’s happening in the world right now. Read the full article here http://blog.twitter.com/2011/09/one-hu

Like most Digital Agencies we love Pay Per Click marketing in all forms. We love google PPC, we love LinkedIn PPC, we love Facebook PPC, we love Youtube PPC.... anyway you get the idea we quite like PPC.   So when Google launched 'Remarketing' in March 2010 we were just a little bit excited and

Don't worry you are not alone. With so many tools to choose from, marketeers have never had so much choice. Thankfully you don't have to choose, in fact, if you combine online and offline techniques in the right way you could see your ROI explode.   Digital to Direct (D2D) Marketing in 3 simple