Twitter moves closer to PPC as it launches self-service advertising

With the rise of social media and it's use in business, different platforms have been quick to bring advertising services to the table. And why not? Google PPC and Facebook PPC are valuable weapons in any company's digital marketing arsenal. However, Twitter have been somewhat slower on the uptake. Whilst its true that there millions of punters on Twitter, all conversing on topics potentially relevant to your business, most people seem to agree that introducing an advertising platform that doesn't compromise the service will prove difficult.

Twitters much anticipated revamp comes in to effect in the UK this Spring and about time too!

Twitter has definitely come a long way since its inception, and users from across the globe continue to sign up and get their teeth sunk in.  From what your dog is currently chewing on and how much you hate that certain celebrity (I’m looking at you Justin Bieber) to the hot topics of the world today (Steve Jobs, Occupy Wall Street, you get the picture). But what I love about Twitter is the amazing affects it can have on a business and how it brings so much more to the table.

Here are a few examples of how some companies have added Twitter to their social media marketing strategy to improve their customer engagement:

1. A Leading UK bakery chain use Twitter to promote free vouchers in conjunction with newspapers, respond to customer queries and complaints in real time and promote competitions for all ages with chances to win prizes

Five years ago, Twitter came to life when @jack sent the first Tweet to his seven followers. Now, 100 million active users around the globe turn to Twitter to share their thoughts and find out what’s happening in the world right now.

Read the full article here http://blog.twitter.com/2011/09/one-hundred-million-voices.html

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