Online shopping surges this Christmas, but so do empty carts

Did you know that upto 96% of people visiting your website will leave without completing any kind of transaction? According to a recent report by Comscore, the figure really is that high. As the holiday period well and truly gets underway, almost $25 billion has already been spent in the US alone. After what can only be described as a tough year, its important businesses are maximising the online profit-making potential of the Christmas build up.