Google have been listening closely to the suggestions put forward by adwords users on how to reduce the guesswork involved with building new campaigns. To help improve the campaign building process, they’re rolling out improvements to the Keyword Tool and Traffic Estimator.

Improvements to the Keyword Tool

• See keyword ideas grouped by themes: With the updated Keyword Tool, you can easily view suggestions for new ad group themes and quickly choose to add ad groups directly to your account.

  ...

7 Superb Suggestions to Boost Conversion Rates on your Landing Page

An effective landing page is essential for a high conversion rate. Even with a bulletproof PPC strategy, if you fail compose a landing page that is simple, effective and sells to your customers, you will find your ability to convert seriously damaged. By following the 7 superb suggestions below, you'll certainly be pointing in the right direction. So make sure you have the basics covered!

1. KEEP IT SIMPLE

Last week Google officially launched Adwords Express (formerly known as Google Boost) in the UK and Germany. Adwords express is a simple version of Adwords aimed at small business owners that want to advertise on-line but don't have the budget to employ a pay-per-click manager.

We've put Adwords Express through its paces and here it what we found....

Like most Digital Agencies we love Pay Per Click marketing in all forms. We love google PPC, we love LinkedIn PPC, we love Facebook PPC, we love Youtube PPC.... anyway you get the idea we quite like PPC.

So when Google launched 'Remarketing' in March 2010 we were just a little bit excited and fully expecting it to change the digital landscape. Remarketing allows you to show your Ad across Googles display network but only to people who have visited your site and haven't converted.