Subscribe to blog
Marketing Blog
Welcome to our blog. This is where we post lots of interesting news items and articles about lead generation and marketing. We'll also keep you up to date with changes that the big online platforms like Google, LinkedIn and Facebook make. Please subscribe to our RSS feed above or follow us on Twitter to be kept up to date.
Viewing entries tagged Match Types
Posted by Richard Keyes
Richard Keyes
We are a full service Digital to Direct (D2D) marketing agency. We use an innovative combination of Digital an...
User is currently offline
on Wednesday, 19 October 2011
in PPC
So what is 'Modified Broad Match'?
Modified broad match is an AdWords, pay per click, targeting feature that lets you create keywords which have greater reach than phrase match, and more control than broad match.
To use this match type put a +(plus) sign in front of the words in your keyword to ensure they feature in the search. For example
...
