Here at Red Wasp we are all about Digital to Direct Marketing (and if you haven’t heard the term before, then check out this blog which will explain!) The concept is based around driving traffic to your website, identifying that traffic, then following it up.

The reason we use this model is because it eliminates cold calling, which, if you have done any form of telemarketing, you would know can be a gruelling experience! Even when you are calling direct from a bought in list, the data you are calling on is rarely perfect. There will always be a number missing here or there, a Decision Maker who has left the company or changed roles or even a record with just the company name as your starting point.

For every problem there is a work around, and we've developed several. Particularly when following up from web traffic we tend to start with a deficit of information, although once we get through, the level of interest is usually higher. Because of this, the workarounds we use become much more important.

Digital to Direct Marketing – How to make telemarketing the most powerful asset to your marketing strategy

You may not have heard about 'D2D' Marketing. The whole process is a fairly new concept...but one which we feel gives us at Red Wasp the pioneering edge.

Most people are aware of how telemarketing works. You get a list of data to call (usually cold with no prior contact) and work through it systematically, ensuring that call backs are hit on time and opportunities are converted into qualified leads.

Some of you may already have the benefit of having warm leads to follow up on, be it registered interest from a prospect at a trade show or previous customers, which is great, but targeting the cold data is where the hardest challenge lies. So how can we improve that?

The answer is simple. Website traffic. If someone has come to your website, the chances are they are looking for your services or interested in your product. With 'D2D' Marketing there are three steps you need to take to turn these potential interests into the qualified leads we all fight for, and here they are:

Twitter has definitely come a long way since its inception, and users from across the globe continue to sign up and get their teeth sunk in.  From what your dog is currently chewing on and how much you hate that certain celebrity (I’m looking at you Justin Bieber) to the hot topics of the world today (Steve Jobs, Occupy Wall Street, you get the picture). But what I love about Twitter is the amazing affects it can have on a business and how it brings so much more to the table.

Here are a few examples of how some companies have added Twitter to their social media marketing strategy to improve their customer engagement:

1. A Leading UK bakery chain use Twitter to promote free vouchers in conjunction with newspapers, respond to customer queries and complaints in real time and promote competitions for all ages with chances to win prizes