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Posted by Matt Sparks
Matt Sparks
Matt Sparks is a digital marketer and content marketing expert
User is currently offline
on Monday, 19 December 2011
in PPC
Online shopping surges this Christmas, but so do empty carts
Did you know that upto 96% of people visiting your website will leave without completing any kind of transaction? According to a recent report by Comscore, the figure really is that high. As the holiday period well and truly gets underway, almost $25 billion has already been spent in the US alone. After what can only be described as a tough year, its important businesses are maximising the online profit-making potential of the Christmas build up.
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Posted by Matt Sparks
Matt Sparks
Matt Sparks is a digital marketer and content marketing expert
User is currently offline
on Wednesday, 02 November 2011
in Social Media Marketing
What is content marketing and why should I bother?
If you're looking at Red Wasp's website, it's a possibility that you may be considering direct or digital marketing services and as such you may stumble across our blog. It struck me that some people coming here may not necessarily be familiar with content marketing and what it can offer. To be fair, content marketing can go by many names; corporate media, corporate publishing, branded content... the list can go on.
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Tags: article, blog, blog article, blog post, company blog, content, content marketing, content writing, digital marketing, red wasp, Social Media
