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5 mistakes to avoid when using...
Google Adwords remains one of the most powerful web marketing tools out there and PPC is at the forefront of many companies' digital marketing campaigns. However, with more advertisers than ever before using Adwords, it can be tough to to ensure your campaign is as successful as it should be, especially when you are competing against so many others for keywords. By avoiding the mistakes below, you should be on the right track for a successful PPC campaign.
Online shopping surges this Christmas, but so do empty carts
Did you know that upto 96% of people visiting your website will leave without completing any kind of transaction? According to a recent report by Comscore, the figure really is that high. As the holiday period well and truly gets underway, almost $25 billion has already been spent in the US alone. After what can only be described as a tough year, its important businesses are maximising the online profit-making potential of the Christmas build up.
What is content marketing and why should I bother?
If you're looking at Red Wasp's website, it's a possibility that you may be considering direct or digital marketing services and as such you may stumble across our blog. It struck me that some people coming here may not necessarily be familiar with content marketing and what it can offer. To be fair, content marketing can go by many names; corporate media, corporate publishing, branded content... the list can go on.
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