5 mistakes to avoid when using...

Google Adwords remains one of the most powerful web marketing tools out there and PPC is at the forefront of many companies' digital marketing campaigns. However, with more advertisers than ever before using Adwords, it can be tough to to ensure your campaign is as successful as it should be, especially when you are competing against so many others for keywords. By avoiding the mistakes below, you should be on the right track for a successful PPC campaign.

What is content marketing and why should I bother?

If you're looking at Red Wasp's website, it's a possibility that you may be considering direct or digital marketing services and as such you may stumble across our blog. It struck me that some people coming here may not necessarily be familiar with content marketing and what it can offer. To be fair, content marketing can go by many names; corporate media, corporate publishing, branded content... the list can go on.

Three top tips to help you write AWESOME content!

You may have heard the famous term “content is king” banded around. It is talked about a lot, and it's not hard to understand why when you consider that pretty much anything you do online is based around it. So, as my first blog post about content writing I thought I’d offer some tips that can help you create awesome blogs, articles, tweets and more to help you really engage customers and prospects.