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Welcome to our blog. This is where we post lots of interesting news items and articles about lead generation and marketing. We'll also keep you up to date with changes that the big online platforms like Google, LinkedIn and Facebook make. Please subscribe to our RSS feed above or follow us on Twitter to be kept up to date.
What is content marketing and why should I bother?
If you're looking at Red Wasp's website, it's a possibility that you may be considering direct or digital marketing services and as such you may stumble across our blog. It struck me that some people coming here may not necessarily be familiar with content marketing and what it can offer. To be fair, content marketing can go by many names; corporate media, corporate publishing, branded content... the list can go on.
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Three top tips to help you write AWESOME content!
You may have heard the famous term “content is king” banded around. It is talked about a lot, and it's not hard to understand why when you consider that pretty much anything you do online is based around it. So, as my first blog post about content writing I thought I’d offer some tips that can help you create awesome blogs, articles, tweets and more to help you really engage customers and prospects.
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