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Welcome to our blog. This is where we post lots of interesting news items and articles about lead generation and marketing. We'll also keep you up to date with changes that the big online platforms like Google, LinkedIn and Facebook make. Please subscribe to our RSS feed above or follow us on Twitter to be kept up to date.

Subscribe to feed Viewing entries tagged Adwords

Reacting to the EU "Cookie" Directive

Posted by Kenny Burke
Kenny Burke
Kenny Burke is a digital marketer and LinkedIn expert.
User is currently offline
on Wednesday, 09 May 2012
in Uncategorized

 

On 26th May 2012 all UK web sites must offer users opt-in consent tools to allow cookies (used by Google and other web analytics) that pass information about your browsing activities to 3rd parties.

We have canvassed opinion from all of the major browsers and Google themselves and there seems to be a 'wait and see' attitude. The industries opinion is that the Law makers have over legislated and that the legislation will be changed or withdrawn. That may be true but for now the legislation stands and with 17 days left before it comes into effect it's decision time....



Option 1 - Do Nothing

As this effects 90% of websites in Europe it is going to be impossible for the legislators to enforce this on mass. The most likely outcome is that they will target some high profile companies and fine them in the hope that word will spread. The maximum fine is £500,000 so although the chances of it effecting you are slim, doing nothing is risky.

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5 mistakes to avoid when using Google Adwords

Posted by Matt Sparks
Matt Sparks
Matt Sparks is a digital marketer and content marketing expert
User is currently offline
on Thursday, 19 January 2012
in PPC

 

5 mistakes to avoid when using...

 

Google Adwords remains one of the most powerful web marketing tools out there and PPC is at the forefront of many companies' digital marketing campaigns. However, with more advertisers than ever before using Adwords, it can be tough to to ensure your campaign is as successful as it should be, especially when you are competing against so many others for keywords. By avoiding the mistakes below, you should be on the right track for a successful PPC campaign.

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5 reasons you should add 'Broad Match Modifier' to your Adwords Campaign.

Posted by Richard Keyes
Richard Keyes
We are a full service Digital to Direct (D2D) marketing agency. We use an innovative combination of Digital an...
User is currently offline
on Wednesday, 19 October 2011
in PPC

So what is 'Modified Broad Match'?

Modified broad match is an AdWords, pay per click, targeting feature that lets you create keywords which have greater reach than phrase match, and more control than broad match.

 

To use this match type put a +(plus) sign in front of the words in your keyword to ensure they feature in the search. For example

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