Twitter moves closer to PPC as it launches self-service advertising

With the rise of social media and it's use in business, different platforms have been quick to bring advertising services to the table. And why not? Google PPC and Facebook PPC are valuable weapons in any company's digital marketing arsenal. However, Twitter have been somewhat slower on the uptake. Whilst its true that there millions of punters on Twitter, all conversing on topics potentially relevant to your business, most people seem to agree that introducing an advertising platform that doesn't compromise the service will prove difficult.