Online shopping surges this Christmas, but so do empty carts

Did you know that upto 96% of people visiting your website will leave without completing any kind of transaction? According to a recent report by Comscore, the figure really is that high. As the holiday period well and truly gets underway, almost $25 billion has already been spent in the US alone. After what can only be described as a tough year, its important businesses are maximising the online profit-making potential of the Christmas build up.

So with all those potential customers leaving your site without buying anything, what can we do to compete for that unconverted business? Google's answer is remarketing. If you are a regular reader of our blog, you may have seen our post back in October in reference to remarketing. But in case you didn't, i'll quickly recap. Remarketing is essentially promoting your offering to people already familiar with your website and brand. Have you ever been window shopping online, only to then find you have been followed around the internet by that particular company's ads? That is remarketing. You might question whether targeting traffic repeatedly (in some cases traffic you may have already paid for through PPC) is really worth the money. But honestly, the stats have to be seen to be believed and remarketing has proven extremely effective in our campaigns so far. Conversion rates on remarketing clicks are very high.

Google's tip is to use remarketing over the Christmas period to pickup on those people who have looked at your site whilst Christmas shopping, and left before converting. Offer incentives, such as free delivery, special offers or highlight your excellent return policies to entice those Christmas shoppers back onto your site to convert. We think with this kind of strategy implemented alongside your existing PPC campaigns, you will see an extremely profitable Christmas. The use of remarketing allows you to recoup bounced traffic and will help you hit back at your competitors.

Our own remarketing ads have proven successful so far, you may have seen the ads cropping up on the internet. Below is an example of our ad on the Portsmouth FC website:

Interested to find out how a PPC or remarketing campaign can help you? Call us for a brief chat on 02392 893900

Sources:

Comscore

Think with Google

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