When Google launched bid simulator in 2009, they wanted to make it easy for us to understand the impact of bids on our advertising results. Until now, we’ve been able to access bid simulator at the keyword and ad group level.

To allow us to more easily simulate and apply bid changes at scale, Google have announced the launch of campaign bid simulator.

To access campaign bid simulator, go to the Opportunities tab and select “campaign bid simulator” from the left navigation tree.

With campaign bid simulator, you can:

• View bid changes in aggregate and model changes even when keywords or ad groups might not have enough data for this on their own.

• See what might happen if you increased or decreased all your bids by a specific percentage (10%, for example).

• See whether you may need to increase your campaign budget to ensure it doesn’t become limited by budget at the new bid value.

• Model what happens if you changed all your bids in the campaign to a single value.

• Download the bid-simulation data at the account or campaign level.

• Download an AdWords Editor-compatible file with bid amounts at the simulated level and the ad groups and keywords to which they should be applied.

For more information, please contact your Red Wasp account manager.

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