Google have been listening closely to the suggestions put forward by adwords users on how to reduce the guesswork involved with building new campaigns. To help improve the campaign building process, they’re rolling out improvements to the Keyword Tool and Traffic Estimator.

Improvements to the Keyword Tool

• See keyword ideas grouped by themes: With the updated Keyword Tool, you can easily view suggestions for new ad group themes and quickly choose to add ad groups directly to your account.

• Seamless Traffic Estimator integration: Easily view Traffic Estimator data for the keywords you select in the Keyword Tool to make better campaign strategy decisions.

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Improvements to Traffic Estimator

To help advertisers build a more effective bidding and budgeting strategy, changes to the Traffic Estimator include:

• Graph your performance estimates: We’ve introduced a graph to the Traffic Estimator to make it easier to gauge traffic and bid estimates and develop an effective bidding strategy.

• Structure your keywords into ad groups: You can now create draft ad groups within the Traffic Estimator and easily view traffic and bid estimates for each of your draft ad groups.

• Add campaigns to your account: When you’re satisfied with your campaign structure, you can add the draft campaign directly to your account.

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