Position: Telemarketing Account Manager

Salary: £16,000 basic plus commission

Location: North Harbour, Portsmouth

Website: www.red-wasp.co.uk

What is the Role?
The role of Telemarketing Account Manager will involve the implementation of client campaigns, Telemarketing, and client liaison, as well as ongoing client retention and client satisfaction. 

The working hours are Monday to Friday 9-5.15, and the applicant will be willing to invest additional time when required.

What skills do I need?
A successful applicant will have excellent communication skills, will be self-managing, self-motivating and competitive. They will be able to think on their feet, will have an innate desire to succeed, and will be open to new learning. Ultimately, they will take pride in their work and constantly strive to further develop their professional effectiveness.

I.T. literacy including Excel, Outlook and Word is preferred as is knowledge of (direct or indirect) sales and marketing, but non-essential, as full training will be given.

Position: Telemarketing Account Manager

Salary: £16,000 basic plus commission

Location: North Harbour, Portsmouth

Website: www.red-wasp.co.uk

What is the Role?
The role of Telemarketing Account Manager will involve the implementation of client campaigns, Telemarketing, email marketing, and client liaison, as well as ongoing client retention and client satisfaction. 

The working hours are Monday to Friday 9-5.15, and the applicant will be willing to invest additional time when required.

What skills do I need?
A successful applicant will have excellent communicational skills, knowledge of (direct or indirect) sales and marketing, will be self-managing, self-motivating and competitive. They will be able to think on their feet, will have an innate desire to succeed, and will be open to new learning. Ultimately, they will take pride in their work and constantly strive to further develop their professional effectiveness.

I.T. literacy including Excel, Outlook and Word is preferred but not essential, as full training will be given.

On 26th May 2012 all UK web sites must offer users opt-in consent tools to allow cookies (used by Google and other web analytics) that pass information about your browsing activities to 3rd parties.

We have canvassed opinion from all of the major browsers and Google themselves and there seems to be a 'wait and see' attitude. The industries opinion is that the Law makers have over legislated and that the legislation will be changed or withdrawn. That may be true but for now the legislation stands and with 17 days left before it comes into effect it's decision time....

Option 1 - Do Nothing

As this effects 90% of websites in Europe it is going to be impossible for the legislators to enforce this on mass. The most likely outcome is that they will target some high profile companies and fine them in the hope that word will spread. The maximum fine is £500,000 so although the chances of it effecting you are slim, doing nothing is risky.

The Google Research team has a new study out today that examines how organic search results and ranking impact ad impressions and ad clicks. The team analyzed 390 Search Ads Pause studies and found, on average:

• 81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search results. All ad clicks in these situations are incremental.

• On average, for advertisers who appear in the top rank organic slot, 50% of ad clicks are incremental. This means that half of all ad clicks are not replaced by organic clicks when search ads are paused.

• For advertisers whose organic search results are in the 2nd to 4th position, 81% of ad clicks are incremental. For advertisers appearing in organic position of 5 or lower, 96% of ad clicks are incremental.

  ...

Here at Red Wasp we are all about Digital to Direct Marketing (and if you haven’t heard the term before, then check out this blog which will explain!) The concept is based around driving traffic to your website, identifying that traffic, then following it up.

The reason we use this model is because it eliminates cold calling, which, if you have done any form of telemarketing, you would know can be a gruelling experience! Even when you are calling direct from a bought in list, the data you are calling on is rarely perfect. There will always be a number missing here or there, a Decision Maker who has left the company or changed roles or even a record with just the company name as your starting point.

For every problem there is a work around, and we've developed several. Particularly when following up from web traffic we tend to start with a deficit of information, although once we get through, the level of interest is usually higher. Because of this, the workarounds we use become much more important.