The past few years have seen the growth of Pay Per Click (PPC) marketing as one of the best methods to advertise online.

PPC, also known as pay per click, is a marketing tool where advertisers pay site publishers, particularly search engines, every time their ad is clicked.

5 mistakes to avoid when using...

Google Adwords remains one of the most powerful web marketing tools out there and PPC is at the forefront of many companies' digital marketing campaigns. However, with more advertisers than ever before using Adwords, it can be tough to to ensure your campaign is as successful as it should be, especially when you are competing against so many others for keywords. By avoiding the mistakes below, you should be on the right track for a successful PPC campaign.

Online shopping surges this Christmas, but so do empty carts

Did you know that upto 96% of people visiting your website will leave without completing any kind of transaction? According to a recent report by Comscore, the figure really is that high. As the holiday period well and truly gets underway, almost $25 billion has already been spent in the US alone. After what can only be described as a tough year, its important businesses are maximising the online profit-making potential of the Christmas build up.

7 Superb Suggestions to Boost Conversion Rates on your Landing Page

An effective landing page is essential for a high conversion rate. Even with a bulletproof PPC strategy, if you fail compose a landing page that is simple, effective and sells to your customers, you will find your ability to convert seriously damaged. By following the 7 superb suggestions below, you'll certainly be pointing in the right direction. So make sure you have the basics covered!

1. KEEP IT SIMPLE

Gmail Advertising, otherwise known as “Mind-reader Marketing” is an exciting part of Google’s content network and works by reading emails you send and receive by looking for keywords and then showing related ads within the users Gmail account.

Highly targeted and cost effective, this method of advertising can be used as part of a very powerful marketing strategy and is therefore growing in popularity.

To give a brief example of how Gmail Advertising works imagine someone was to write an email about their upcoming honeymoon plans and it contained the following words; "affordable", “beautiful” and “romantic” and phrases such as "crystal blue seas" and "golden beaches", Google may display an advertisement above their Gmail Inbox, as demonstrated below:

Last week Google officially launched Adwords Express (formerly known as Google Boost) in the UK and Germany. Adwords express is a simple version of Adwords aimed at small business owners that want to advertise on-line but don't have the budget to employ a pay-per-click manager.

We've put Adwords Express through its paces and here it what we found....

So what is 'Modified Broad Match'?

Modified broad match is an AdWords, pay per click, targeting feature that lets you create keywords which have greater reach than phrase match, and more control than broad match.

To use this match type put a +(plus) sign in front of the words in your keyword to ensure they feature in the search. For example

Like most Digital Agencies we love Pay Per Click marketing in all forms. We love google PPC, we love LinkedIn PPC, we love Facebook PPC, we love Youtube PPC.... anyway you get the idea we quite like PPC.

So when Google launched 'Remarketing' in March 2010 we were just a little bit excited and fully expecting it to change the digital landscape. Remarketing allows you to show your Ad across Googles display network but only to people who have visited your site and haven't converted.