After much speculation and what seemed like an eternity, finally - the Facebook Timeline for brand pages is now live!
Facebook Timeline for pages is a great opportunity for brands that want to tell a more engaging and authentic story of their company.
Timeline makes it easier for people to find information by pushing the Info section, photos, apps and map to the top of the page in a clear navigation bar.
It gives companies of all sizes the opportunity to get creative and use their cover photos, app designs and interactive features to grow their overall presence and influence in the world of social media.
With all this in mind, I will now show you how to get your company's page up-to-scratch and ahead of your competitors!
Firstly however, it is important to note that there are some major changes to company pages such as; how the applications are displayed, the introduction of cover photos (the default landing pages have now gone entirely) and the options for fan interaction have now been improved.
You can enable your new brand page now but on the 30th March 2012 your Page will automatically convert to the new format (much in the same way the new Timeline for profiles was introduced earlier this year) – so it's best to get prepared beforehand.
Follow my guide on how to enable it NOW: