Here at Red Wasp we are all about Digital to Direct Marketing (and if you haven’t heard the term before, then check out this blog which will explain!) The concept is based around driving traffic to your website, identifying that traffic, then following it up.

The reason we use this model is because it eliminates cold calling, which, if you have done any form of telemarketing, you would know can be a gruelling experience! Even when you are calling direct from a bought in list, the data you are calling on is rarely perfect. There will always be a number missing here or there, a Decision Maker who has left the company or changed roles or even a record with just the company name as your starting point.

For every problem there is a work around, and we've developed several. Particularly when following up from web traffic we tend to start with a deficit of information, although once we get through, the level of interest is usually higher. Because of this, the workarounds we use become much more important.