Last week Google officially launched Adwords Express (formerly known as Google Boost) in the UK and Germany. Adwords express is a simple version of Adwords aimed at small business owners that want to advertise on-line but don't have the budget to employ a pay-per-click manager.

We've put Adwords Express through its paces and here it what we found....

So what is 'Modified Broad Match'?

Modified broad match is an AdWords, pay per click, targeting feature that lets you create keywords which have greater reach than phrase match, and more control than broad match.

To use this match type put a +(plus) sign in front of the words in your keyword to ensure they feature in the search. For example

Five years ago, Twitter came to life when @jack sent the first Tweet to his seven followers. Now, 100 million active users around the globe turn to Twitter to share their thoughts and find out what’s happening in the world right now.

Read the full article here http://blog.twitter.com/2011/09/one-hundred-million-voices.html

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Like most Digital Agencies we love Pay Per Click marketing in all forms. We love google PPC, we love LinkedIn PPC, we love Facebook PPC, we love Youtube PPC.... anyway you get the idea we quite like PPC.

So when Google launched 'Remarketing' in March 2010 we were just a little bit excited and fully expecting it to change the digital landscape. Remarketing allows you to show your Ad across Googles display network but only to people who have visited your site and haven't converted.

Don't worry you are not alone. With so many tools to choose from, marketeers have never had so much choice. Thankfully you don't have to choose, in fact, if you combine online and offline techniques in the right way you could see your ROI explode.

Digital to Direct (D2D) Marketing in 3 simple steps: