Twitter moves closer to PPC as it launches self-service advertising

With the rise of social media and it's use in business, different platforms have been quick to bring advertising services to the table. And why not? Google PPC and Facebook PPC are valuable weapons in any company's digital marketing arsenal. However, Twitter have been somewhat slower on the uptake. Whilst its true that there millions of punters on Twitter, all conversing on topics potentially relevant to your business, most people seem to agree that introducing an advertising platform that doesn't compromise the service will prove difficult.

5 mistakes to avoid when using...

Google Adwords remains one of the most powerful web marketing tools out there and PPC is at the forefront of many companies' digital marketing campaigns. However, with more advertisers than ever before using Adwords, it can be tough to to ensure your campaign is as successful as it should be, especially when you are competing against so many others for keywords. By avoiding the mistakes below, you should be on the right track for a successful PPC campaign.

Online shopping surges this Christmas, but so do empty carts

Did you know that upto 96% of people visiting your website will leave without completing any kind of transaction? According to a recent report by Comscore, the figure really is that high. As the holiday period well and truly gets underway, almost $25 billion has already been spent in the US alone. After what can only be described as a tough year, its important businesses are maximising the online profit-making potential of the Christmas build up.

7 Superb Suggestions to Boost Conversion Rates on your Landing Page

An effective landing page is essential for a high conversion rate. Even with a bulletproof PPC strategy, if you fail compose a landing page that is simple, effective and sells to your customers, you will find your ability to convert seriously damaged. By following the 7 superb suggestions below, you'll certainly be pointing in the right direction. So make sure you have the basics covered!

1. KEEP IT SIMPLE

What is content marketing and why should I bother?

If you're looking at Red Wasp's website, it's a possibility that you may be considering direct or digital marketing services and as such you may stumble across our blog. It struck me that some people coming here may not necessarily be familiar with content marketing and what it can offer. To be fair, content marketing can go by many names; corporate media, corporate publishing, branded content... the list can go on.

Three top tips to help you write AWESOME content!

You may have heard the famous term “content is king” banded around. It is talked about a lot, and it's not hard to understand why when you consider that pretty much anything you do online is based around it. So, as my first blog post about content writing I thought I’d offer some tips that can help you create awesome blogs, articles, tweets and more to help you really engage customers and prospects.