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Marketing Blog
Welcome to our blog. This is where we post lots of interesting news items and articles about lead generation and marketing. We'll also keep you up to date with changes that the big online platforms like Google, LinkedIn and Facebook make. Please subscribe to our RSS feed above or follow us on Twitter to be kept up to date.
Bloggers
Richard Keyes
We are a full service Digital to Direct (D2D) marketing agency. We use an innovative combination of Digital and Direct Marketing techniques.
D2D Marketing in 3 simple steps:
1. Drive traffic to your Website
2. Identify traffic using IP Address
3. Follow up traffic with Direct Marketing
D2D Marketing in 3 simple steps:
1. Drive traffic to your Website
2. Identify traffic using IP Address
3. Follow up traffic with Direct Marketing
Recent Posts
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Google Adwords Express - Reviewed
Last week Google officially launched Adwords Express (formerly known as Google Boost) in the UK and Germany. Adwords express is a simple version of Adwords aimed at small business owners that want to advertise on-line but don't have the budget to employ a pay-per-click manager. We've put Adwords Express through its paces and here it what w ...Oct 25 -
5 reasons you should add 'Broad Match Modifier' to your Adwords Campaign.
So what is 'Modified Broad Match'? Modified broad match is an AdWords, pay per click, targeting feature that lets you create keywords which have greater reach than phrase match, and more control than broad match. To use this match type put a +(plus) sign in front of the words in your keyword to ensure they feature in the search. For example ...Oct 19 -
Twitter - One hundred million voices
Five years ago, Twitter came to life when @jack sent the first Tweet to his seven followers. Now, 100 million active users around the globe turn to Twitter to share their thoughts and find out what’s happening in the world right now. Read the full article here http://blog.twitter.com/2011/09/one-hundred-million-voices.html If you found this ar ...Oct 16 -
The Mystery of Google Remarketing
Like most Digital Agencies we love Pay Per Click marketing in all forms. We love google PPC, we love LinkedIn PPC, we love Facebook PPC, we love Youtube PPC.... anyway you get the idea we quite like PPC. So when Google launched 'Remarketing' in March 2010 we were just a little bit excited and fully expecting it to change the digital landscape ...Oct 16 -
Online or Offline Marketing, I'm confused....
Don't worry you are not alone. With so many tools to choose from, marketeers have never had so much choice. Thankfully you don't have to choose, in fact, if you combine online and offline techniques in the right way you could see your ROI explode. Digital to Direct (D2D) Marketing in 3 simple steps: ... ...Oct 16 -
Other entries by Richard Keyes
Dan Huggins
Dan Huggins is a digital marketer specialising in Twitter
Recent Posts
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Important tools for Telemarketing and follow up Calling
Here at Red Wasp we are all about Digital to Direct Marketing (and if you haven’t heard the term before, then check out this blog which will explain!) The concept is based around driving traffic to your website, identifying that traffic, then following it up. The reason we use this model is because it eliminates cold calling, which, if you hav ...Mar 22 -
What's the deal with Digital-to-Direct Marketing?
Digital to Direct Marketing – How to make telemarketing the most powerful asset to your marketing strategy You may not have heard about 'D2D' Marketing. The whole process is a fairly new concept...but one which we feel gives us at Red Wasp the pioneering edge.Most people are aware of how telemarketing works. You get a list of data to call ( ...Feb 16 -
Twitter: The long awaited makeover
Twitters much anticipated revamp comes in to effect in the UK this Spring and about time too! ...Jan 11 -
Business Innovation with Twitter
Twitter has definitely come a long way since its inception, and users from across the globe continue to sign up and get their teeth sunk in. From what your dog is currently chewing on and how much you hate that certain celebrity (I’m looking at you Justin Bieber) to the hot topics of the world today (Steve Jobs, Occupy Wall Street, you get the ...Oct 20 -
Other entries by Dan Huggins
Gilles Macey
Gilles Macey is a digital marketer and Facebook expert
Recent Posts
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Finally it's here! - Timeline for Facebook Brand Pages
After much speculation and what seemed like an eternity, finally - the Facebook Timeline for brand pages is now live! Facebook Timeline for pages is a great opportunity for brands that want to tell a more engaging and authentic story of their company. Timeline makes it easier for people to find information by pushing the Info section, photos, apps ...Mar 08 -
The Rise of PPC Marketing
The past few years have seen the growth of Pay Per Click (PPC) marketing as one of the best methods to advertise online. PPC, also known as pay per click, is a marketing tool where advertisers pay site publishers, particularly search engines, every time their ad is clicked. ... ...Mar 05 -
Facebook: The Timeline looms....
As many of you have already seen, Facebook recently launched the 'Timeline' feature which allowed a Facebook users 'life story' to be shown in the form of a scrap-book style profile page. All of your activity on Facebook within a particular year (and since you created your account) such as photos taken, events attended etc are captured by F ...Jan 30 -
Facebook: Engaging with your fans
Having relevant and interesting content is vital, however this alone does not guarantee that your fans will continue to visit your page or interact with your page. You need to give your fans a reason to engage with you. ...Dec 15 -
Find out who's looking at your Website!
Incredibly, 98% of all website and social media page visitors will never contact you - we at Red Wasp Marketing help identify who they are, make contact with them and follow up any potential interest while most importantly - delivering all leads directly to your business. ... ...Nov 18 -
Other entries by Gilles Macey
Kenny Burke
Kenny Burke is a digital marketer and LinkedIn expert.
Recent Posts
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Reacting to the EU "Cookie" Directive
On 26th May 2012 all UK web sites must offer users opt-in consent tools to allow cookies (used by Google and other web analytics) that pass information about your browsing activities to 3rd parties. We have canvassed opinion from all of the major browsers and Google themselves and there seems to be a 'wait and see' attitude. The industries opi ...May 09 -
Organic search results and their impact on search ads
The Google Research team has a new study out today that examines how organic search results and ranking impact ad impressions and ad clicks. The team analyzed 390 Search Ads Pause studies and found, on average: 81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search resul ...Mar 28 -
Social Media Reporting – A Brief Overview
Most companies now have a Social Media strategy in place, whether it be in use for PR purposes (as a lot of big companies are doing with Twitter) or for Lead generation (this is the side that most marketing companies are talking about). Regardless of your approach, it's going to be important to understand how things are working for you. There are ...Mar 15 -
Pinteresting... but not for everyone.
By now we've all heard of Pinterest. You'd be hard pressed to have escaped it in fact. For some of us it's just another one of those Social Media sites floating around in the background and for others it's a big deal. No doubt some of you will have been running around over the last month or so trying to find out all about it, and even more importan ...Feb 29 -
Did you know that Google is reading your emails?
Gmail Advertising, otherwise known as “Mind-reader Marketing” is an exciting part of Google’s content network and works by reading emails you send and receive by looking for keywords and then showing related ads within the users Gmail account. Highly targeted and cost effective, this method of advertising can be used as part of a very powerful m ...Nov 25 -
Other entries by Kenny Burke
Matt Sparks
Matt Sparks is a digital marketer and content marketing expert
Recent Posts
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Twitter moves closer to PPC as it launches self-service advertising
Twitter moves closer to PPC as it launches self-service advertising With the rise of social media and it's use in business, different platforms have been quick to bring advertising services to the table. And why not? Google PPC and Facebook PPC are valuable weapons in any company's digital marketing arsenal. However, Twitter have been somewh ...Feb 23 -
5 mistakes to avoid when using Google Adwords
5 mistakes to avoid when using... Google Adwords remains one of the most powerful web marketing tools out there and PPC is at the forefront of many companies' digital marketing campaigns. However, with more advertisers than ever before using Adwords, it can be tough to to ensure your campaign is as successful as it should be, especially ...Jan 19 -
Online shopping surges this Christmas, but so do empty carts
Online shopping surges this Christmas, but so do empty carts Did you know that upto 96% of people visiting your website will leave without completing any kind of transaction? According to a recent report by Comscore, the figure really is that high. As the holiday period well and truly gets underway, almost $25 billion has already been spent ...Dec 19 -
7 Superb Suggestions to Boost Conversion Rates on your Landing Page
7 Superb Suggestions to Boost Conversion Rates on your Landing Page An effective landing page is essential for a high conversion rate. Even with a bulletproof PPC strategy, if you fail compose a landing page that is simple, effective and sells to your customers, you will find your ability to convert seriously damaged. By following the 7 superb ...Dec 01 -
What is content marketing and why should I bother?
What is content marketing and why should I bother? If you're looking at Red Wasp's website, it's a possibility that you may be considering direct or digital marketing services and as such you may stumble across our blog. It struck me that some people coming here may not necessarily be familiar with content marketing and what it can offer. To ...Nov 02 -
Other entries by Matt Sparks
